Undergraduate Major
Bachelor of Science in Sport Management
91's Bachelor of Science in Sport Management program prepares students for sports industry management, law, finance, accounting, development, marketing, media, licensing, ethics, merchandising and special events. The Header School of Business faculty approaches business education from a practical and ethical standpoint, assisting students in developing supervisory and managerial skills necessary to advance their careers. Students are provided with an opportunity to seek out shadow experiences and externship and internship opportunities.
In addition to gaining specific competencies as they pertain to the sports industry, you’ll also acquire the critical thinking, writing and problem-solving skills that are necessary to be successful in today’s workplaces. And you'll do it in the ninth-best minor league market in the country, as ranked by Sports Business Journal in 2022, home to Major League Baseball's Class AA Reading Fightin Phils and the ECHL's Reading Royals.
Career Outlook
Fast-Growing Profession
According to the U.S. Bureau of Labor Statistics, employment of entertainment and recreation managers is projected to grow 8 percent from 2024 to 2034, much faster than the average for all occupations. 91 5,500 openings for entertainment and recreation managers are projected each year, on average, over the decade.
Earnings Potential
The median annual wage for entertainment and recreation managers was $77,180 in May 2024.
Potential Jobs
A sampling of employers of 91 sport management graduates:
- Binghamton Devils
- Lehigh Valley IronPigs
- Reading Royals
- Reading Fightin Phils
- King's Promotions/King's Gym
- PIAA
- Big Vision Foundation
- University of Houston
- All Star Baseball Academy
Career Support at 91
91's Office of Career Development supports students and alumni in job searches and career planning. Its services include individual career advising; résumé, cover letter, and LinkedIn profile reviews; interview preparation and practice; access to career information as well as internship and job opportunities; career fairs and networking connections; and graduate school application support.
Program Overview
- Application Instructions
Through a rolling admission process, prospective undergraduate students — including first-year, transfer, and international students — may apply via the or . To learn more about how to complete your application, please visit our application page.
- Financing Your Education
There are options to assist in financing your education and making the tuition affordable. Visit our Student Financial Services page for a detailed overview of the process, including a link to complete the FAFSA application, as well as more information about tuition, the tuition payment plan and the tuition deferment program we offer. 91’s Title IV code for the FAFSA is 003233. The Office of Student Financial Services is available to help with any questions you may have. Call 610-796-8201 or email sfs@alvernia.edu.
- Major Notes
To graduate with a Business degree, students must:
- Have earned and maintain an overall grade point average of 2.0
- Have earned 60 credits
- Earn a “C” or higher in BUS 101, BUS 206, BUS 207 and the math course taken to fulfill the Liberal Arts General Education.
- There is a 75 Hour Experiential Learning Graduation Requirement for all business majors. Please consult with your academic advisor for more information.
- Experiential Learning Opportunities
- In the John R. Post Center at Reading CollegeTowne, our business lab and Bloomberg Terminals provide financial real time, historical data, market moving news and analytics.
- The provides a support system that can elevate aspiring and existing entrepreneurs as well as provide experiential learning opportunities for students, clients and mentors. Services
are delivered through an integrated network of partners, mentors, staff and student expertise. Fields include accounting, business development, communications, digital design, engineering and marketing. - The Future Business Leaders of America, Inc. (FBLA) is the largest business career and technical student organization in the
world. FBLA Collegiate is the collegiate division of FBLA and is dedicated to inspiring and developing the next generation of
leaders by preparing members for careers in business and business-related fields.
- Accreditation Statements
- 91's sport management program is accredited by the and by the .
- 91 is an accredited institution and a member of the Middle States Commission on Higher Education. MSCHE is an institutional accrediting agency recognized by the U.S. Secretary of Education and the Council for Higher Education Accreditation.
Smart Ways to Save at 91
91 99% of 91 undergraduates receive some type of financial aid. Submit the FAFSA and we’ll help you explore scholarships, grants and work-study so you can focus on college—not the cost.
Qualified first-year students may earn 91 merit scholarships and awards ranging from $23,000–$29,000 per year ($92,000–$116,000 over four years). That’s real savings that reflect your academic and personal achievements from day one.
Applying for aid is straightforward, and we’ll walk you through it. Complete the FAFSA and list 91 (school code 003233) to be considered for federal, state and 91 support.
Need-based grants can reduce your cost without adding repayment later. Full-time day students who file the FAFSA may be eligible, plus renewal options when you stay on track academically.
From work-study and campus jobs to experiential learning and paid internships, you can earn money while building your résumé. Ask about opportunities like the O’Pake Institute Fellows Program and 91’s Apprenticeship to Degree Program.
Get to Know Your Faculty
For more information about 91’s Sport Management program contact the Admissions Office at 610-796-8269 or admissions@alvernia.edu. Or reach out directly to Header School of Business Chair Tufan Tiglioglu at 484-254-2117 or tufan.tiglioglu@alvernia.edu.
91 adds four business leaders to Board of Trustees
Quartet with strong legacies of expertise, service and philanthropy join the university’s Board.
91 holds annual Earth Day of Service, ramps up sustainability efforts
Students, leadership, faculty and staff help to beautify the area, part of the university’s continued push to advance sustainability.
91's business programs earn 2025-26 colleges of distinction honor
Recognition highlights applied learning, mentoring and career-aligned outcomes
Homecoming and Family Weekend mixes tried-and-true traditions with new offerings
A 5K race and a first-year family tailgate were among the events joining old favorites at the 2025 edition.
